Privacy Policy

Collecting, using and sharing your information

Baird & Co Limited (referred to as “Baird” or “we” in this notice)  takes the privacy of your information very seriously and we ask that you read this Privacy Notice carefully. This Notice provides you with:

What we collect

We may collect information when you use this website, call us, visit us or open an account with us. If you open an account with us, you will be deemed to accept the terms of our privacy statement which is attached to the account opening form. We may collect the following information:

What we do with your personal information

We need your personal information for the following reasons:

Sharing your personal information with us

Our first principle is to keep your personal information secure and not to share it with anyone not employed by Baird but there are circumstances in which we have no choice but to share that information with others. These are:


Before providing us with any information relating to you with this Agreement, you should be aware of the following information.

(i)  administering and operating your account;

(ii)  complying with applicable regulations;

(iii) our legitimate interests, particularly in the course of the operational support and development of our business, including to evaluate customer service, efficiency and cost, as well as risk management purposes;

(iv) carrying out credit, money laundering and conflict checks for the prevention of fraud and financial crime;

(v) exercising and defending our legal rights anywhere in the world;

(vi) complying with legal and regulatory requests made to us anywhere in the world;

(vii) reporting to and/or being audited by, national and international regulators and complying with court orders associated with us.

(i) necessary for the purposes of our legitimate interests in pursuing the purposes set out  above (which are overridden by prejudice to the relevant individuals’ privacy); and/or

(ii) in certain cases necessary so that we can comply with applicable regulations;

(iii) necessary to comply with our contractual obligations to you;

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With stockists throughout the UK, discover where your nearest one is and let our brand ambassadors guide you in making your step towards the altar with a Baird Mint Collection ring.