Collecting, using and sharing your information
Baird & Co Limited (referred to as “Baird” or “we” in this notice) takes the privacy of your information very seriously and we ask that you read this Privacy Notice carefully. This Notice provides you with:
- Details of the personal information we collect from you and why we collect it
- What we do with your information
- Who we might share your information with.
What we collect
We may collect information when you use this website, call us, visit us or open an account with us. If you open an account with us, you will be deemed to accept the terms of our privacy statement which is attached to the account opening form. We may collect the following information:
- Your full names, date of birth and contact information including postal address, email address and telephone number
- Your IP address
- Details of any purchase and sales transacted with us, including those which do not proceed
- Details you provide us when contacting us with enquiries
- Details on how you use the site, including cookies and page tagging techniques to help us improve our website
- ID verification details obtained as part of our order processing
- Personal information provided by you in order to conduct appropriate anti-fraud checks
What we do with your personal information
We need your personal information for the following reasons:
- So we can deal properly with your transactions with us
- Internal record keeping to comply with government regulation and audit requirements
- To assist us in improving our service to you
- To enable us, with your consent, to send you from time to time our promotional emails and details about services and products to the email and postal addresses you have provided to us.
Sharing your personal information with us
Our first principle is to keep your personal information secure and not to share it with anyone not employed by Baird but there are circumstances in which we have no choice but to share that information with others. These are:
- We may disclose your personal information with notice to you if a law, regulation, search warrant, or court order requires us to do so. We may also disclose personal information without notice to you to prevent fraud or other unlawful conduct
- We use contractors who assist us in the development and maintenance of our website and computer systems and they will inevitably have access to your personal information but we require them to enter into an agreement with us requiring them not to share your personal information with any third party
- We may from time to time appoint contractors so as better to perform our services to you but will not do so without requiring them to enter into an agreement requiring them not to share your personal information with any third party.
CONFIDENTIALITY & DATA PROTECTION AGREEMENT
Before providing us with any information relating to you with this Agreement, you should be aware of the following information.
- (a) The categories of personal data that you are providing to us;
- (b) Our identity, and that you can contact our data protection officer at email@example.com or via post at our address: Data Protection Officer, Data Protection, PO Box 71581, London, E6 9NF.
- (c) that we may process received personal data as data controller for the purposes of:
(i) administering and operating your account;
(ii) complying with applicable regulations;
(iii) our legitimate interests, particularly in the course of the operational support and development of our business, including to evaluate customer service, efficiency and cost, as well as risk management purposes;
(iv) carrying out credit, money laundering and conflict checks for the prevention of fraud and financial crime;
(v) exercising and defending our legal rights anywhere in the world;
(vi) complying with legal and regulatory requests made to us anywhere in the world;
(vii) reporting to and/or being audited by, national and international regulators and complying with court orders associated with us.
- (d) that this processing is permitted by applicable data protection law because it is
(i) necessary for the purposes of our legitimate interests in pursuing the purposes set out above (which are overridden by prejudice to the relevant individuals’ privacy); and/or
(ii) in certain cases necessary so that we can comply with applicable regulations;
(iii) necessary to comply with our contractual obligations to you;
- (e) that we may disclose received personal data to persons in the categories identified in (c) above and from (f) – (i) below;
- (f) that this may involve transfer of received personal data to any country, including countries outside the European Economic Area, but that in those cases, except where the relevant country has been determined to ensure an adequate level of data protection by the European Commission or we need to make the transfer in order to perform a contract concluded in the interests of the relevant individual, we will ensure the transferred personal data is protected by a data transfer agreement. You may obtain further details of these transfers and agreements by contacting our Data Protection officer at firstname.lastname@example.org
- (g) that we will retain received personal data for a minimum of 5 years to meet legal, regulatory and business requirements. Retention periods may be extended if we are required to preserve personal data in connection with litigation, investigations and proceedings; and
- (h) that you/they have rights of access to, and rectification or erasure of, received personal data and restriction or objection to its processing, which you/they can exercise by contacting us (see paragraph (b) above) excluding circumstances denoted in section (g); and
- (i) can lodge complaints about our processing of received personal data with the Office of the Information Commissioner (www.ico.org.uk)